Healthy growth strategies
for physical retailers and CPG suppliers
powered by proven data engine
Proven Models (c) Omnibus
25 Years of In-Store Project Experience
Best Practices Selection
How do Omnibus retail programs work?
Shopper + Retail Strategy
Inputs
Shopper profiles
Growth potential
Level of differentiation
KPI Optimization
Informed decision-making
Assortment
Stock
Space
Scenarios
Impact
Traffic
Margin
Customer Satisfaction
GMROI
Learn and improve category management skills on live data, making real progress.
Pilot case
Your team created a scenario. Now test it with the store pilot.
Feedback
Measure impact. Add improvements. Smooth out the process.
... and voila!
System wide change
Financial impact! Customer satisfaction! Differentiation!
And reports to help you fine-tune, improve, pivot.
OK, it's a complex world. Surprises on the road. BUT you get the idea.
Programs – a blend of workshops, scenario building and data engine application – help physical retailers and CPG suppliers achieve fresh growth.
The future of retail begins with solving today’s challenges.
I’ve been working with stores and shoppers for more than two decades. It’s a hyper-competitive world. Full of disruptions. With digital competitors that didn’t exist ten years ago. With giants – Amazon, Aldi, Lidl. And with a completely rewritten rulebook.
So how do you create a new physical store that works again – and reconnects with the customer? Without massive investment? That was our client’s big challenge.
Time was tight, so in 2021 I designed a new workshop series. With support from leadership, and by deploying space optimization model, we brought the client’s team to a working solution in just a few weeks.
The workshops acted as a springboard for a next-gen pilot store – which turned into the fastest-growing location in the client’s entire network!
In the following years, I refined a set of workshops that apply the pilot store method across different categories recognizing current level of retail game:
Hygienics
Fixes to catch up with competitors
→
Optimization
Improve processes and productivity
→
Innovation
Bolder, braver leaps forward
The workshops powered by optimization data engine are a synthesis of years of work with client teams. They embed careful project analysis, early-version improvements, and successful executions.
How does Omnibus Data Engine nicknamed "Alvin" support the retail impact?
Strategy Layer
This is where we learn the Category Management 2.0 concepts while preparing Shopper and Retail Strategy inputs.
We can play with possible impact here and fine-tune later.
Optimization Layer
This is where the Omnibus algorithms began really working. A bunch of unique, but proven stock, assortment and space levers are pressed for optimization.
That’s why we call this part also lever phase!
Impact Layer
Before and After. Rationalization and optimization impact.
Before and After. % and Value (€ or $ or …).
Before and After. Stock vibration, Assortment rationalization, Space productivity.
Programs for Physical Retailers and Suppliers
- Category Management 2.0 – One Category Strategy from A to Z
A workshop that guides everyone in category departments, sales and marketing, from initial assessment to strong annual planning and successful category strategy execution. The process includes learning by using either simulation (e.g. on “beer”) or live data, efficient templates, and a written playbook to successful Category Management 2.0.
- Shopper-Relevant Assortment Optimization
For retailers and suppliers. Our data engine shows powers the decision-making here. Participants learn how to connect category roles, shopper behavior, and data insights into clear assortment decisions that strengthen both clarity and conversion. It’s a hands-on session focused on practical improvement and measurable impact.
- Successful Retail Spaces
Macro and micro space planning workshop for architects, merchandisers, store planners, directors, and others – from strategy through analysis and floor plan optimization. Usually focused on a pilot floor plan – a launchpad for well-organized, “cool” stores for modern times. Backed by our proven store space optimization model.
- How to Use Planograms to Address Changed Shopper Habits
New shopper habits require a refreshed visual merchandising approach. Smart planograms simplify navigation, support choices, and improve category tactics. The workshop covers planogramming A–Z, analytics, and shopper psychology influenced by tech and societal shifts. Again, the data model supports testing impact of different scenarios.
- Innovation Workshop: Refresh, Rethink, Reinvent Your Products
Combines creative release techniques and brainstorming with wild hypotheses and MVPs – leading to new products or even categories. For teams ready to shift time, effort, and money toward bold, respectful, and creative innovations. Optimization model helped by AI turns into an innovation engine where human input and AI sketch bold solutions hand in hand.
Why Omnibus programs work?
In a world chasing quick numbers and miracle-growth curves, we offer a different path: healthy growth – connecting insights, execution, and new knowledge built on human potential. Our solutions rely on teamwork: true transformation means breaking down silos and unlocking hidden strengths across departments. We use smart tools: the 1-pager, intelligent templates, category simulations (like the “beer case”). Special focus is on competitive advantage – helping participants and organizations discover what makes them truly stand out. Our workshop platform is designed for physical retail in a highly digital age – it grows together with our clients.
Oh, yeah, did we mention that all the learning is backed by live data scenarios – with our retail optimization data engine?
Omnibus
Programs
Lengthy procedures compressed into just a few hours using our models.
Small impulses for big organizational waves
The 1-pager helps build a growth strategy in just 2 hours!
Some concepts you might not find elsewhere ...
THE GOOD GAME
No result without a good game. No margin, no revenue, no stock optimization. Without it, even AI just accelerates chaos. We design thoughtful processes. A good game. Automation powered by creative decisions. Shopper value, understood. Workshops build the good game. Margin, revenue, GMROI are outcomes.
TIPPING POINT
Workshops solve problems – but often create something more: breakthrough moments. Small impulses that change the game. We call them aha! moments – they resonate and reshape everything. These impulses ripple across the retail system.
INNOVATION LIGHTBULB
A symbol of uncovering hidden potential, new combinations, fresh value. It lights up when patterns and opportunities for growth appear – even when problems seem unsolvable. The “growth strategy” is directly tied to this innovation light.
Intensivity and time scope adjusted to your needs ...
Generic course, based on proven methods
Signals
Store visit & snapshot + custom example + basic analytics
Waves
Fully customized: interviews, SWOT, advanced analytics, full diagnosis
Strategic breakthroughs
3 hours – 1 day
2 days
5 weeks – 3 months
Key benefits for participants
Models
Carefully selected models based on key variables are tested in practice. They help simplify complexity and extract the essence of retailing.
Templates
Step-by-step structures that guide the entire solution from start to finish.
Methods
After reviewing most retail education methods, I developed a unique one: combining measurable and intangible, blending tech power with human creativity.
solving strategic tasks boosts new customer value
dismantling of siloses between departments
successful, inspiring MVP (“pilot”) stimulates creative energies of your team
activation of hidden team potential
meaningful achievements attach people to projects organically – much better than expensive financial incentive schemes
nurturing of innovation culture boosts competitive advantage
radically reduced time from idea to working product
A playbook with all the tools, methods, and insights for growing physical retail in highly digital times – in one place!
100 pages of proven steps, practical templates, and insider cat-man tricks for turning growth insights into shopper-relevant results.
Free for all Omnibus workshop participants.
Omnibus Services
Customized services include specific problem-solving, data analysis projects (machine learning) and business strategy consulting
Workshops
Consulting
Data Science
Leverage our Training & Workshops for getting over troubled seas of retail projects and innovations. Get incremental growth and added business value.
Know-how is like a container for the water. Without it it might get spilled. Actionable insights, experience and dedication as a booster for your fresh growth and business value.
Balance Data & Creativity for success. The road out of innovation darkness needs the right blend of data analysis, research and creative inputs. Creative data insights!
Knowledge is a great creative force and a most valuable investment. Build levers into your products for lasting value and healthy growth.
The synthesis of our experience, research, best practices packaged in a unique retail space management solution based on the in-store customer behaviour model
Useful insights for new drivers of your business value.
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